How to Set Up Goals in Google Analytics
Set Up Goals
Until you set up goals, there’s a lot of data missing from Google Analytics. Goals are necessary to see your Conversion reports, which show you the successful outcomes (leads, subscribers, sales) from visits to your website.
Good news! Goals take under a minute to set up—nine clicks and a handful of keystrokes and you’re done. Just follow these step-by-step instructions:
1. Click Admin in the header.
2. Under View, click Goals.
3. Click the New Goal button.
4. Enter in the name of your goal; for example, Contact Lead.
5. Select Destination as the type of goal and click Next step.
6. Under Goal details, set the destination equal to your thank-you page URL, such as /thank-you.
7. Select Value > On and assign a monetary value to your goal, even if it’s arbitrary. Setting a $1 value for each goal is perfectly fine.
8. Select Funnel > On and type in the URL of your contact form (e.g., /contact) then select Required > Yes.
9. Click on Create Goal and you’re all set!
2. Under View, click Goals.
3. Click the New Goal button.
4. Enter in the name of your goal; for example, Contact Lead.
5. Select Destination as the type of goal and click Next step.
6. Under Goal details, set the destination equal to your thank-you page URL, such as /thank-you.
7. Select Value > On and assign a monetary value to your goal, even if it’s arbitrary. Setting a $1 value for each goal is perfectly fine.
8. Select Funnel > On and type in the URL of your contact form (e.g., /contact) then select Required > Yes.
9. Click on Create Goal and you’re all set!
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