5 Key Local SEO Factors That Matter Most for Rankings
Table of Contents
- 1: Need for Local Search Engine Optimization (SEO)
- 2: Create and Verifying Your Google + Local Page
- 3: Front End Web Development On-Site Factors
- 4: Local Link Building:
- 5: Customer Reviews on Reviewing Websites
Search Engine Optimization (SEO) is an integral factor used to gain online visibility. SEO consists of hundreds of techniques and tactics commonly used by marketers to gain an edge over its competitors. All of the SEO techniques are important but in this article we only focus on five of the most important factors which are not only important but must.
1: Need for Local Search Engine Optimization (SEO)
2: Create and Verifying Your Google + Local Page
3: Front End Web Development On-Site Factors
The third most important factor is you need to account for some on-site search engine optimization factors.
Some things to consider include as mentioned in an article published in Search Engine Land:
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Schema markup – some companies that provide helpful tools for schema markup include: Yoast, and Raven
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Title tags – use geo-identifiers
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Meta description – A good meta description will have a clearly stated value proposition and include a call-to-action
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Multiple NAP listings on site – again, make sure these match exactly with all other listings/citations and best practices suggest that at least one of these listings should be marked up with Schema
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Ensure that quality of existing on-site content is high
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Responsiveness to mobile – very important as mobile searching is set to overtake desktop searching by 2015 and in 2012 50% of mobile search was local
Ensuring these on-site aspects are in order will greatly improve your local SEO.
4: Local Link Building:
5: Customer Reviews on Reviewing Websites
Aside from G+, some other important review sites include:
One can easily ask served customers to enter one of sites and provide a feedback.
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