Creating a successful advertising campaign requires careful planning and implementation. As we have seen in previous blog posts, failing to define clearly your goals and to select the appropriate channels can lead to an unsuccessful campaign that will not only cost you money but also bring undesired results. Given that you have a clear view of what you want to achieve and […]
Twitter has been a happening place this spring. Reuters suggests the micr0blogging site will have nearly 400 million users by 2018. In addition, the hashtag #YesAllWomen exploded, and according to CNN, it was mentioned in 1 million tweets in just one week. That’s a lot of talking. At the same time, there’s a ghost conversation going on about the […]
Do you still have in mind the reason of your website’s existence? High volume of traffic is not the key, if the user bounces, your website has probably failed. Driving relative traffic to your site is vital for your Business. Have in mind that only 0.5% to 8% of the traffic is converted in to […]
Everyone makes mistakes on the job, but some mistakes are more costly than others. In my 12 years of experience in PPC, the biggest mistake I consistently see is one that’s not easy to fix, but it’s absolutely necessary for success in PPC: neglecting to focus on conversions. Yes, even in 2014 when conversion tracking should […]
Website owners and developers all over the world already use Google Webmaster tools to diagnose, monitor, and optimize their site. And those who aren’t using this free feature to their advantage should start immediately. The awareness you get from monitoring keywords, links, alerts, and manual actions is priceless. Here are five important uses for Google Webmaster Tools that you should be aware […]