Marketers are constantly trying to innovate and push boundaries to get their brands’ messages across to their target audiences. This innovation has already seen them shift focus from traditional marketing techniques like print media and TV commercials. With the world going digital, so have marketers. Online marketing has now evolved into a mainstream marketing platform. […]
Google is evolving the nofollow link attribute and introducing additional attributes to help Google understand the nature of links. The two new link attributes joining rel=“nofollow” are: rel=“sponsored”: Identifies links on a site that were created as part of advertising, sponsorships or similar agreements. rel=“ugc”: Identifies links that appear within user generated content, such as […]
Word-of-Mouth Marketing in Your Strategy Benefits of Word of Mouth Marketing If you’re on the fence about whether or not to try increasing your word of mouth marketing, these benefits will help you consider trying it out. Free marketing: Unless you’re doing word of mouth advertising, word of mouth marketing is free. You’ll still need […]
What is Technical SEO? Technical SEO is the process of optimizing the crawling, indexing, and rendering phase of your website to achieve higher search rankings. Here are some of the most important topics covered under technical SEO: Crawling Indexing Rendering Mobile Site Structure Site Speed SSL Certificates Image Optimization 10 Actionable Technical SEO Tips Now […]
How Artificial Intelligence Will Influence SEO in the Future As advancement in Artificial Intelligence (AI) continue to evolve, digital marketers and business who perform DIY online marketing must consider its impact. This is not just about optimizing generic speech recognition it goes beyond that. That’s why we have to keep up with “smart” technology, which […]