Top 25 Google Analytics Metrics & Formulas

1.) Avg. Session Duration = Sessions Duration / Sessions API Names :  Avg. Session Duration -> ga:AvgSessionDuration Session Duration -> ga:sessionDuration Sessions -> ga:sessions 2.) Avg. Time On Page = Time On Page / (Pageviews – Exits) API Names :  Avg. Time on Page -> ga:timeOnPage Pageviews -> ga:pageviews Exits -> ga:exits 3.) Bounce Rate(%) = Bounces / Sessions API […]