Having a mix of trophy and long-tail phrases ranking in Google search engine results pages (SERPs) is the equivalent of manna from heaven to any online business. There’s nothing better, if you have it, and nothing worse, if you lose it. More than one business has suffered collateral (sometimes fatal) damage in the wake of […]
SEO is a totally different beast today than it was just a few years ago, and many would argue that link building is the aspect that’s suffered the biggest beating since then. Yes, the process of link building today is nothing like how we did it in years past — but the qualities that make a good link have […]
The past two years have seen vast changes in the SEO industry. The changes, though mostly positive, included the aggressive activation of Google penalties, whether algorithmic or manual. As a result, numerous websites ended up with a manual penalty or worse, an algorithmic penalty or a filter. Unlike algorithmic penalties when we’re at the mercy of […]
Creating a successful advertising campaign requires careful planning and implementation. As we have seen in previous blog posts, failing to define clearly your goals and to select the appropriate channels can lead to an unsuccessful campaign that will not only cost you money but also bring undesired results. Given that you have a clear view of what you want to achieve and […]
Twitter has been a happening place this spring. Reuters suggests the micr0blogging site will have nearly 400 million users by 2018. In addition, the hashtag #YesAllWomen exploded, and according to CNN, it was mentioned in 1 million tweets in just one week. That’s a lot of talking. At the same time, there’s a ghost conversation going on about the […]