For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm update that happened September 1, 2016. Phil Rozek suggested the name, pointing out that it is fitting since many business owners think their Google My Business listings are gone, when in fact they are […]
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The First Step: Get a Google Analytics Account This is quite simple. Do you have a Google Analytics account yet? If the answer is no, it’s about time you get one. If you already have an account, let’s move forward. The Second Step: Enable Tracking in Google Analytics Next comes enabling tracking in Google Analytics. You […]
Google’s ubiquitous ‘mobile-friendly’ label, which appears next to properly optimized web pages in mobile search results, is going away. The company announced this change is being made in an effort to unclutter search results. Google introduced the mobile-friendly label two years ago as a way to help searchers find pages with content that can easily […]
