Everyone makes mistakes on the job, but some mistakes are more costly than others. In my 12 years of experience in PPC, the biggest mistake I consistently see is one that’s not easy to fix, but it’s absolutely necessary for success in PPC: neglecting to focus on conversions. Yes, even in 2014 when conversion tracking should […]
Website owners and developers all over the world already use Google Webmaster tools to diagnose, monitor, and optimize their site. And those who aren’t using this free feature to their advantage should start immediately. The awareness you get from monitoring keywords, links, alerts, and manual actions is priceless. Here are five important uses for Google Webmaster Tools that you should be aware […]
The link architecture/structure of a website is extremely important for the SEO because it affects the search engine crawling, the indexation and the PageRank distribution. Additionally the internal link structure affects the navigation, the user experience and the conversion rates. In this article we see 10 tips that can help you develop a better link architecture, improve your PageRank flow, your Indexation […]
Link building hasn’t had the easiest of rides over the last few years. But there’s little doubt that it’s still an incredibly important practice in the world of organic search. Even Google’s very own Head of Web-spam Matt Cutts has underlined that the practice still holds incredible value for Google. Link building isn’t just a Google thing. All search engines rely on links and – […]
Twitter is one of the most popular social media, that if it is used correctly, it can help you drive quality traffic to your website or blog and build a loyal group of supporters. In this article we will focus on how to build asuccessful twitter campaign, how to maintain and increase your followers and what you should do […]