Search Engine Optimization (SEO) is an integral factor used to gain online visibility. SEO consists of hundreds of techniques and tactics commonly used by marketers to gain an edge over its competitors. All of the SEO techniques are important but in this article we only focus on five of the most important factors which are […]
Facebook is one of the most powerful tools for all online marketers since it enables us to promote products and services by using highly targeted campaigns with relatively low cost. Either you are using ad campaigns or viral techniques, one of the main targets is to increase the number of Facebook Fans of our pages. In this article, we will provide 10 fast, […]
There are more than 200 ranking factors that affect –directly or indirectly- your rankings on search engines. Epigrammatically, some of these factors are the keywords in URLs, the title tags, the heading tags (the keywords that are included within the <h1> <h2> etc.), the quality of the content (in other words, the fresh quality content within a […]
Over the last few years, Mobile Marketing has become an essential part of the promotional strategy. As a result optimizing your website for mobile devices is now very important since more and more users tend to access the internet via their Smartphones, tablets or mobile devices. In this article we will discuss why mobile optimization is important and […]
Having a mix of trophy and long-tail phrases ranking in Google search engine results pages (SERPs) is the equivalent of manna from heaven to any online business. There’s nothing better, if you have it, and nothing worse, if you lose it. More than one business has suffered collateral (sometimes fatal) damage in the wake of […]