In times of crises or downturns, marketing budgets are often the first to get cut within a company. This shouldn’t be the case. Every business needs to set up a crisis recovery plan that will allow them to operate amid the current pandemic – and marketing, when done right, actually plays a big role on […]
How to Perform Image Optimization in SEO 1- Improve Image File Name.– Use A Descriptive File Name.– Primary Keywords Should Be Included In The File Name.– Use More Descriptive And Contextual Alt Texts. Include Primary Keyword In The Beginning2- Improve Product Name. Add Keyword In The Product Name3- Improve Content Around The Image4- Implement Image […]
SEO Audit: How to Do Correct Competitors Analysis Knowing your competitors is an important step to building an effective marketing strategy for your website. However, it’s not enough to just constantly compare your own site with theirs—you need to check if you are doing it correctly. There is a right and wrong way to compare […]