Basic Question & Answer About SEO & Basic Digital Marketing

Basic SEO & Digital Marketing Q&A for Beginners

What is SEO? SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a […]

How Real-World SEO Practices Can Differ from Google’s Advice

How Real-World SEO Differs from Google’s Official Guidelines

How Real-World SEO Practices Can Differ from Google’s Advice If you’re a marketer, then you know what it’s like to be frustrated by Google’s seemingly whimsical rules and standards. The advice they give to the SEO community doesn’t always translate to real life. Getting mixed results for the same strategy You’ve seen it happen before: […]