Everyone makes mistakes on the job, but some mistakes are more costly than others. In my 12 years of experience in PPC, the biggest mistake I consistently see is one that’s not easy to fix, but it’s absolutely necessary for success in PPC: neglecting to focus on conversions. Yes, even in 2014 when conversion tracking should […]
The link architecture/structure of a website is extremely important for the SEO because it affects the search engine crawling, the indexation and the PageRank distribution. Additionally the internal link structure affects the navigation, the user experience and the conversion rates. In this article we see 10 tips that can help you develop a better link architecture, improve your PageRank flow, your Indexation […]
Link building hasn’t had the easiest of rides over the last few years. But there’s little doubt that it’s still an incredibly important practice in the world of organic search. Even Google’s very own Head of Web-spam Matt Cutts has underlined that the practice still holds incredible value for Google. Link building isn’t just a Google thing. All search engines rely on links and – […]
The first thing that most people think when they want to boost their online sales is to increase their website traffic. Thus they focus on getting more links, achieving better Search Engine Rankings, investing more on advertising, sending more emails and newsletters, finding more affiliates, becoming more active on Social Media and using other ways that […]
Quality social media content can set you apart from competitors, keep your brand in customer’s “top of mind” and enhance your positioning as a leader provided that content is the center of your online marketing strategy.Setting clear goals through different aspects of social media content management is a prerequisite for a successful online strategy. Platforms […]