You don’t have to be an online marketing genius to know the basics of PPC – the name itself, ‘Pay Per Click’, sums up the concept fairly effectively. But probe a little deeper into the process, and there are nuances that are worth considering if you want to take your PPC campaign to the next level – […]
Are you a small business owner who wants to take their venture to the next level? Have you considered SEO, but aren’t quite sure whether it’s really for you? It can be hard to know if it’s the right step, but in many cases, it can totally transform your business. Here, we take a look […]
The past two years have seen vast changes in the SEO industry. The changes, though mostly positive, included the aggressive activation of Google penalties, whether algorithmic or manual. As a result, numerous websites ended up with a manual penalty or worse, an algorithmic penalty or a filter. Unlike algorithmic penalties when we’re at the mercy of […]
Creating a successful advertising campaign requires careful planning and implementation. As we have seen in previous blog posts, failing to define clearly your goals and to select the appropriate channels can lead to an unsuccessful campaign that will not only cost you money but also bring undesired results. Given that you have a clear view of what you want to achieve and […]
Everyone makes mistakes on the job, but some mistakes are more costly than others. In my 12 years of experience in PPC, the biggest mistake I consistently see is one that’s not easy to fix, but it’s absolutely necessary for success in PPC: neglecting to focus on conversions. Yes, even in 2014 when conversion tracking should […]