Based on thorough insights and statistics, the article explores if Indian brands should dive head first in Snapchat Advertising Short answer; If your product/service appeals to the urban 13-34 year old then you must, otherwise, you can wait, for now. Examples- Dating apps, online grocery, electronics, education products, gaming products should totally do it. Real estate, […]
When traffic is misattributed within Google Analytics, it results in what is known as “dark traffic.” This happens when website visits either fail to pass referral information, or when the referral information is mislabeled. The problem with dark traffic is that it prevents webmasters and site owners from understanding where their traffic is coming from. […]
The Pros and Cons of Pay Per Click Advertising (PPC) All small businesses wrestle with the issue of whether or not to advertise and how much to spend on advertising. One such method of improving your brand recognition and number of visitors is through pay per click or PPC. This is an Internet advertising model […]
Are you using Shopify as the WebShop system to sell your product? Do you want to sell more products and outrank your competitors? Then read this definitive guide on how to optimize your Shopify shop for the search engines! Within Shopify there are two main areas’ you can focus your efforts on while optimizing your […]
What Is Click-Through Rate, Anyway? PPC click-through rate is the rate at which your PPC ads are clicked. This number is the percentage of people who view your ad (impressions) and then actually go on to click the ad (clicks). The formula for CTR looks like this: (Total Clicks on Ad) / (Total Impressions) = […]