What are basic FAQ you need to ask your Google Adword Management agency

Questions to Ask Before Hiring a Google Ads Agency

FAQ There are clicks from outside Australia showing on my Google Analytics. Am I paying for these in AdWords? No. Google is able to determine the location of users when determining whether to list your advertisement to them or not. The AdWords system uses a number of factors to determine someone’s general physical location and […]

POWERFUL IMPACT OF AMP IN CONTEXT OF SEO

Impact of AMP on SEO: Is It Still Relevant?

1. OPTIMIZED BROWSER VISIBILITY AMP is highly beneficial for publishers. The reason is, search results clearly display AMP pages with green highlighted text which ensures clarity in users’ mind. This further results in increased click-through rates. Setting this concept in mind, users recognize AMP pages quickly and make it easier for publishers to get a […]

How to create a successful PPC campaign

How to Create a Profitable PPC Campaign

You don’t have to be an online marketing genius to know the basics of PPC – the name itself, ‘Pay Per Click’, sums up the concept fairly effectively. But probe a little deeper into the process, and there are nuances that are worth considering if you want to take your PPC campaign to the next level – […]