In a previous blog post we discussed how can inbound marketers develop a local search strategy in order to increase websites footprints beyond text links in search results. In this blog post we will try to shed more light on the Google universal search concept and develop an optimisation plan that enhances search presence in verticals through images and […]
Usually in the world of SEO, the links and the content are considered to be the two most important parts of the strategy that one should optimize in order to achieve high rankings. Despite the fact that Google and the other major search engines use a large number of signals to ensure the quality and diversity of the results, […]
During the last years, mostly because of the on-going growth in mobile search, local search volumes have shown a tremendous increase. More specifically: Over 50% of mobile queries have local orientation. More than 20% of desktop queries include local search volumes. From these queries 5 % use the state name or the city 2% use informal terms, like neighborhoods 0.5% use area codes Because of this […]