During the last years, mostly because of the on-going growth in mobile search, local search volumes have shown a tremendous increase. More specifically: Over 50% of mobile queries have local orientation. More than 20% of desktop queries include local search volumes. From these queries 5 % use the state name or the city 2% use informal terms, like neighborhoods 0.5% use area codes Because of this […]
E-commerce websites are rapidly increasing in order to accommodate the diverse needs of a growing e-clientele. More and more people are noticing that purchasing from the web saves both time and money and as a result the e-commerce community is becoming more and more competitive. A unique feature of an e-commerce website -as opposed to regular in vivo […]
Few weeks ago ComScore released some figures which suggest that the Bing & Yahoo alliance has increased its marketshare to 30.5% in the US which is almost half of the marketshare of Google. Moreover Bing has signed a deal with Baidu, a very popular Chinese Search Engine, to power its SERPs for English queries. This makes it absolutely […]
You don’t have to be an online marketing genius to know the basics of PPC – the name itself, ‘Pay Per Click’, sums up the concept fairly effectively. But probe a little deeper into the process, and there are nuances that are worth considering if you want to take your PPC campaign to the next level – […]
Are you a small business owner who wants to take their venture to the next level? Have you considered SEO, but aren’t quite sure whether it’s really for you? It can be hard to know if it’s the right step, but in many cases, it can totally transform your business. Here, we take a look […]