Google’s local algorithm update, “Pigeon,” took flight around July 24, 2014, affecting U.S. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven-pack local results at all. Indeed, some are referring to Pigeon as the biggest Google update to the local search […]
What Exactly is Negative SEO? Negative SEO is when someone uses unethical, black hat techniques to harm a website’s rankings in the search results. Basically, they do everything Google says not to do in order to make it look you are violating Google policies. Although negative SEO can take different forms, here are some common ways your site […]
In a previous blog post we discussed how can inbound marketers develop a local search strategy in order to increase websites footprints beyond text links in search results. In this blog post we will try to shed more light on the Google universal search concept and develop an optimisation plan that enhances search presence in verticals through images and […]
Usually in the world of SEO, the links and the content are considered to be the two most important parts of the strategy that one should optimize in order to achieve high rankings. Despite the fact that Google and the other major search engines use a large number of signals to ensure the quality and diversity of the results, […]
Facebook is one of the most powerful tools for all online marketers since it enables us to promote products and services by using highly targeted campaigns with relatively low cost. Either you are using ad campaigns or viral techniques, one of the main targets is to increase the number of Facebook Fans of our pages. In this article, we will provide 10 fast, […]