A lot of times, even if you have worked very hard to optimize your website by following best practices, attract the “right” visitors and offer a great experience to your website’s visitors you notice that bounce rate stays very high or has been reduced by 1% or less the last 6 months! Don’t despair. There […]
What Exactly is Negative SEO? Negative SEO is when someone uses unethical, black hat techniques to harm a website’s rankings in the search results. Basically, they do everything Google says not to do in order to make it look you are violating Google policies. Although negative SEO can take different forms, here are some common ways your site […]
Content Marketing is growing and we have already entered an era where a blog is not only a useful tool for SEO purposes but it is also essential for any website. There are many reasons as well as many benefits in using a blog as it is a marketing tool through which you can express your personal point of view and also provide the […]
During the last years, mostly because of the on-going growth in mobile search, local search volumes have shown a tremendous increase. More specifically: Over 50% of mobile queries have local orientation. More than 20% of desktop queries include local search volumes. From these queries 5 % use the state name or the city 2% use informal terms, like neighborhoods 0.5% use area codes Because of this […]
E-commerce websites are rapidly increasing in order to accommodate the diverse needs of a growing e-clientele. More and more people are noticing that purchasing from the web saves both time and money and as a result the e-commerce community is becoming more and more competitive. A unique feature of an e-commerce website -as opposed to regular in vivo […]