6 Tips for designing and running Social Media Contests

6 Tips for Running Successful Social Media Contests

Social Media Contests are great tools with many benefits that enable brands, products or services to gain visibility in social media channels, increase audience & the interaction with them, reinforce brand awareness and finally get genuine inspiration from real or prospect customers. Usually there are 2 strategic goals that those contests try to achieve: to increase the exposure of […]

Is Google Unfairly Using the SEO Community to ‘Clean Up’ The Internet?

Is Google Using SEOs to Clean Up the Internet Unfairly?

The past two years have seen vast changes in the SEO industry. The changes, though mostly positive, included the aggressive activation of Google penalties, whether algorithmic or manual. As a result, numerous websites ended up with a manual penalty or worse, an algorithmic penalty or a filter. Unlike algorithmic penalties when we’re at the mercy of […]