Google Introduces Two New Link Attributes with Major Updates to Nofollow Tags

Google is evolving the nofollow link attribute and introducing additional attributes to help Google understand the nature of links. The two new link attributes joining rel=“nofollow” are: rel=“sponsored”: Identifies links on a site that were created as part of advertising, sponsorships or similar agreements. rel=“ugc”: Identifies links that appear within user generated content, such as […]