You go to a mall. As soon as you enter, you see the security guard greeting you and clicking on a device within his palm as you go inside. If you closely look at the device, you might see a stopwatch-like machine with numbers on it. If you ever wondered what it is, its called […]
Did Google update Penguin or Panda algorithms? Your site is impacted by many algorithms says Google. I personally spend a lot of time within the SEO space investigating claims of Google algorithm updates; it is a fascinating topic because there are so many variables involved and a lot of secrecy on Google’s end around its search […]
What Exactly is Negative SEO? Negative SEO is when someone uses unethical, black hat techniques to harm a website’s rankings in the search results. Basically, they do everything Google says not to do in order to make it look you are violating Google policies. Although negative SEO can take different forms, here are some common ways your site […]
In a previous blog post we discussed how can inbound marketers develop a local search strategy in order to increase websites footprints beyond text links in search results. In this blog post we will try to shed more light on the Google universal search concept and develop an optimisation plan that enhances search presence in verticals through images and […]
Link building is an integral part of the off-site optimization of your website. Every individual that has a website for commercial purposes wants to rank as high as possible via search engines, in terms of SEO. The Importance of High-Quality Links Apart from on-site optimization there is also an additional way to ensure that your […]