In times of crises or downturns, marketing budgets are often the first to get cut within a company. This shouldn’t be the case. Every business needs to set up a crisis recovery plan that will allow them to operate amid the current pandemic – and marketing, when done right, actually plays a big role on […]
FAQ There are clicks from outside Australia showing on my Google Analytics. Am I paying for these in AdWords? No. Google is able to determine the location of users when determining whether to list your advertisement to them or not. The AdWords system uses a number of factors to determine someone’s general physical location and […]
How to Perform Image Optimization in SEO 1- Improve Image File Name.– Use A Descriptive File Name.– Primary Keywords Should Be Included In The File Name.– Use More Descriptive And Contextual Alt Texts. Include Primary Keyword In The Beginning2- Improve Product Name. Add Keyword In The Product Name3- Improve Content Around The Image4- Implement Image […]
What is SEO? SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a […]
Frequently Asked Questions (FAQ) about Google Tag Manager What is Google Tag Manager? Google Tag Manager (also known as GTM) is a free tag management solution provided by Google. Through this ‘online tool’, you can deploy and manage various marketing and analytics tags on a website or mobile app. What is a tag in Google […]