What Is Click-Through Rate, Anyway? PPC click-through rate is the rate at which your PPC ads are clicked. This number is the percentage of people who view your ad (impressions) and then actually go on to click the ad (clicks). The formula for CTR looks like this: (Total Clicks on Ad) / (Total Impressions) = […]
Online marketers must have stunned with this latest Penguin 4.0 update as it arrived a bit late, after almost a gap of two years. Notably, Penguin 3.0 was released on 17th October, 2014 while Penguin 4.0 algorithm update took place on 23rd September, 2016. As Google has rolled out the earlier Penguin updates to make […]
Top 10 ways to Promote your Magento Extensions. 1. Submit the extensions in Magento Connect. Magento marketplace(Magento connect) played a major role on promoting the Magento extensions. 2. Create a separate Store to sell the Magneto extensions.Because customer can’t purchase the paid modules directly from Magento Connect. 3. Participate various forums and submit the Magento […]
If you are into the digital marketing field, chances that you’ve heard of Google Analytics are pretty well. GA is a robust web-based tool that collects data, analyses it and presents in the form of meaningful reports. These reports help to encompass a detailed yet understandable statistics of website visitors. Google Analytics is known to […]
