Improving the Online Marketing presence of an Ecommerce website is usually a very challenging task. This is because the Online Marketers & SEO Professionals have to optimize the website in order to achieve better rankings on Search Engines, they must improve the user experience, they have to use all the available channels to promote the Online business and above all they […]
Social Media Contests are great tools with many benefits that enable brands, products or services to gain visibility in social media channels, increase audience & the interaction with them, reinforce brand awareness and finally get genuine inspiration from real or prospect customers. Usually there are 2 strategic goals that those contests try to achieve: to increase the exposure of […]
Google does a pretty good job in detecting websites which use black hat SEO techniques that violate its Webmaster Guidelines and it often takes steps and bans them. Those penalties can either be algorithmic ormanual and they can heavily affect both the rankings and the organic traffic of those websites. Given that you have followed all the tips that we […]
Usually in the world of SEO, the links and the content are considered to be the two most important parts of the strategy that one should optimize in order to achieve high rankings. Despite the fact that Google and the other major search engines use a large number of signals to ensure the quality and diversity of the results, […]
Onsite & Offsite optimization techniques are required to enhance your website’s rankings. Onsite optimization includes all the actions related to the content development of your website and offsite are considered to be all these actions acquiring links to your website from other websites on the web. Afterwards, since you have developed your website’s content appropriately (onsite optimization), […]