When traffic is misattributed within Google Analytics, it results in what is known as “dark traffic.” This happens when website visits either fail to pass referral information, or when the referral information is mislabeled. The problem with dark traffic is that it prevents webmasters and site owners from understanding where their traffic is coming from. […]
What is a meta tag? Well, it is a special HTML tag that gives information about a web page. Meta tags are part of Head section of the website and describe content of the web page. They are used in HTML or XHTML documents, and lie between opening and closing tags of the code. There […]
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The Pros and Cons of Pay Per Click Advertising (PPC) All small businesses wrestle with the issue of whether or not to advertise and how much to spend on advertising. One such method of improving your brand recognition and number of visitors is through pay per click or PPC. This is an Internet advertising model […]
Website SEO Audit Tips #1) Page Titles and Meta Description The page title and Meta description should be unique for each page of your website. This will help search engines and users to know what the page all about is. #2) URL Structure An optimized URL of your website should be unique and in a […]